Japanese food was preceived as something very expensive among us. I remembered the first conveyor belt sushi restaurant was introduced to Malaysia was around .. year 95-99. Sushi King was like the first sushi chain in the restaurant. Right now, japanese food has became much more popular where more conveyor belt sushi restaurant were established including Genki Sushi, Sakae Sushi and so.
Right now I guess the latest japanese conveyor belt sushi chain is Sushi Zanmai. It's so popular until you have line up and wait to be seated. I personally liked their yakitori , salmon fish head and their fried chicken. It's excellent with a glass of Japanese Asahi beer! The only setback is that the enviroment is really crowded and you can't really enjoy eating the food because everything comes so quick and the tables are small. I think there is a reason for the small tables design- This will make people eat quicker and so will somehow resulted a higher table turnover.
I think the reason why it became so popular is because of the menu variety, they have pretty much everything from sashimi to grilled items and noodles. Most importantly, its affordable.
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